LinkedIn content operating system

A LinkedIn content operating system for startups.

Retold Labs transforms the expertise already inside your company - blogs, case studies, founder talks, webinars, product knowledge - into a consistent company LinkedIn presence. Not a ghostwriting agency. Not a marketing agency. An operating system.

Company voiceCustom graphicsFounder-approved

posts / month

5

reply time

1 day

founder time / month

~30 min

Written for

Siemens logoAtlassian logoNotion logoGoogle logoLovable

The pattern

Your company has expertise. Nobody sees it.

The page sits dormant. The last post is from a launch six months ago. The webinar your team ran last week - full of original thinking - lives as an unlisted Zoom recording.

Hiring a full-time social strategist costs $120k+. An agency hands you generic posts that sound like every other startup. Founders try to do it themselves for two weeks, then stop.

Retold Labs is the third option. We operate as a system: extract what's already inside the company, translate it into a company voice, ship five posts a month - every month - with founder approval.

The system

Expertise in. Company presence out.

01

Source material

  • Internal blogs
  • Case studies
  • Founder talks
  • Webinars
  • Product launches
  • Engineering write-ups

02

The operating layer

  • Editorial extraction
  • Voice & narrative
  • Custom graphics
  • Calendar & cadence
  • Founder approval
  • Performance review

03

Published output

  • 5 company posts / month
  • Distinct company voice
  • On-brand graphics
  • Consistent cadence
  • Reusable narrative threads
  • Compounding presence

Why the page matters

Your company page is the most underused asset on the internet.

LinkedIn quietly became the place where prospects, candidates, investors, and partners check whether your company is real. The numbers are not subtle.

2B

interactions / month

LinkedIn members interact with company Pages over 2 billion times per month.

more engagement

Companies that post weekly see twice the engagement of pages that post sporadically.

video lift

Posts with images get 2× more comments. Video drives 5× more engagement than text alone.

Cadence beats cleverness

When someone engages with a post, the algorithm rewards pages that invite them to follow. Weekly posting compounds - sporadic posting decays. Retold ships five posts a month, every month.

Visuals do the heavy lifting

Image posts get roughly 2× the comment rate. Custom 3–4 image collages perform especially well for organizations. Every Retold post ships with on-brand custom graphics - never stock, never Canva templates.

Sources: LinkedIn (July 2025), LinkedIn Pages best-practice research.

Selected work

Posts written for companies you already know.

Arlina has written LinkedIn content for Siemens and Atlassian, and partnered with Notion, Google, Jobright.ai, Lovable, COOP Careers, Talvy, and Fide. A selection of company-page and creator work below.

S

Siemens EDA

PCB Systems Design · 86,000 followers

2d
For Desay SV, the challenge wasn't just designing a board - it was designing one that could keep pace with the next generation of intelligent vehicles. Automotive electronics are getting denser, faster, and more thermally punishing every cycle. The teams that win are the ones who collapse the gap between schematic intent and manufacturable reality. Three shifts we're watching across automotive PCB design: → AI-assisted layout cutting iteration cycles from weeks to days → Multi-board system co-design replacing single-board thinking → Thermal and signal integrity simulated together, not in sequence Desay SV's engineers used our PCB systems design flow to compress what used to be a six-month cycle into something the rest of the industry hasn't caught up to yet. The future of automotive electronics isn't a better board. It's a faster path from idea to silicon.
A

Atlassian

Software · 2.5M followers

5d
Atlassian has helped us break down siloed work in a way no other tool ever has. That's what we keep hearing from the teams we partner with - and it's the quiet shift happening inside every high-performing company right now. The bottleneck was never the work itself. It was the wall between the team doing it and the team waiting on it. Three patterns we see in teams that finally break the silo: → One shared source of truth across product, engineering, and ops → Decisions written down where the work actually lives → Status updates that happen automatically, not in meetings The tools matter less than the agreements teams build around them. But the right tool makes the right agreements easier to keep.
AY

Arlina Yang

Founder, Retold Labs · 39,000 followers

1w
6 projects to build with Lovable this weekend ↓ Most people open an AI builder, stare at it for ten minutes, and close the tab. The fix isn't more tutorials - it's a list of projects small enough to actually finish. 1. A personal portfolio that updates from a Notion database 2. An internal tool that turns customer feedback into a tagged Airtable 3. A landing page A/B test runner for your next launch 4. A weekly stand-up generator for your team 5. A job-board scraper that emails you matches every morning 6. A simple CRM for your inbound DMs Pick one. Ship it by Sunday. Post what you built. That's the entire game.
3,812284612
AY

Arlina Yang

Founder, Retold Labs · 39,000 followers

2w
You've heard of Google Bold. Nvidia Ignite. Meta's internship pipeline. But the most undervalued program in tech right now isn't run by any of them. It's run by the founders quietly building in public - the ones treating their LinkedIn page like a portfolio, not a megaphone. Three things I keep seeing from the ones who are winning: → They post the messy middle, not just the launch → They name the people doing the work, every single time → They write like a human, not a press release The biggest companies are not the ones with the biggest ad budgets anymore. They're the ones whose pages feel alive.
5,124418894

The retainer

$4,999 / month

Five LinkedIn posts, custom graphics, content strategy, extraction from existing assets, founder approval workflow. Cancel anytime.

For founders

You built the company. The expertise is yours. Let the page reflect that - without it becoming your job.